MK ILLUMINATION GOES FROM
STRENGTH TO STRENGTH IN 2017
MK Illumination, now firmly positioned as the market leader in decorative, festive lighting has reported another successful year in 2017, with the prospect of continued expansion and growth in 2018. The current year has seen the group acquire two additional companies, expand its production capacity, take on exciting new projects and recognize the significant growth potential of its Amusement Park capacity.
The Austrian-based company is active on all five continents with its own 33 subsidiaries and is experiencing organic growth across all of its markets, targeted groups, and industry segments.
Turnover in 2017 is projected to rise from €82 million to €100 million, and CEO Klaus Mark forecasts ongoing healthy growth potential for the company with its headquarters in Innsbruck, Austria.
“I see enormous growth potential in the future. Although there are challenges for everyone in today’s international business environment, we have embraced the principle of providing an “experience,” so growth in our chosen area is pre-programmed.” — Klaus Mark
Exciting New Acquisitions
MK Illumination has made two significant acquisitions in 2017. The company acquired the Czech brand Barcana in July, which, with its near-to-nature range of Christmas trees, garlands, wreaths, and associated products serve to enhance the primary product assortment. Now trading as “Barcana by MK Illumination, the company remains based in the Czech Republic along with its permanent staff.
However, Klaus Mark has announced his intention to raise the bar at Barcana regarding innovation and practice and to set new industry standards for the Czech manufacturer.
“There is still a significant level of potential for this general and very classical range of products,” he commented.
The parent company will introduce fresh esprit into Barcana through the use of new materials and more technical innovation.
The second major acquisition by MK Illumination was finalized at the end of October when the company purchased American Christmas. Founded in 1968, this company, which operates under the slogan “We Make Magic” is the recognized leader in holiday decoration in the USA and gives MK Illumination a vital foothold in the USA. The new acquisition is a perfect fit for the Austrian company and comes with a very impressive portfolio of projects. These include high profile locations like Radio City Music Hall, the Rockefeller Center, Channel Gardens, and the famed retailers Macy’s, Cartier, the legendary fifth Avenue, Ferragamo, the Microsoft Flagship Store and Saks Fifth Avenue.
Impressive Growth; More Reference Projects
The company enjoyed impressive growth in 2017, during a time of challenges involved in a constantly evolving market. These figures indicate that MK Illumination continues to be an ever-brightening star in the world of conceptual festive and creative lighting. Among many of its annual highlight projects are the city decorations in Italy’s Salerno, which attracts five million visitors, the giant chandelier at Zurich’s Central Railway Station, which this year for the first time includes an interactive lighting effect. This 17-meter high eye-catcher, with a circumference of six meters, weighs 1800kg and features 25,000 glittering LEDs that can be individually programmed and which for the first time this year constantly change color. Passengers and commuters can choose the pre-programmed lighting effect, which this season, thanks to digital advancements, is even more environmentally friendly.
Even More European Projects
MK’s Christmas lighting has been expanded in downtown Budapest, Hungary and the city of Stockholm, and there are spectacular projects in Stockholm’s Mall of Scandinavia, and in the inner city of Frankfurt. MK’s show-stopping stags are once again flying through MyZeil, Frankfurt’s high-profile retail complex, while traditional Austrian festive illuminations in the company’s home city of Innsbruck are expected to attract for than 1.5 million visitors. MK is also commissioned to complete additional new festive lighting displays at the Elbepark in Dresden, the city of Karlsruhe and the prestigious Salzburger Getreidegasse. MK Illumination also has impressive reference projects in the UK, among others the “London Designer Outlet”, which features a stunning display focussing on the theme “Live” with 600 Edison bulbs interspersed with over-dimensional baubles that enclose iconic Christmas images. And in the Livingston Centre, Livingston, Scotland there is a nature-infused scheme featuring wreaths covered in Christmas Red Robins in a wintry landscape with a 10m-tall stag with antlers that turn into branches, and a 12m tall tree grotto. The Liffey Valley Shopping Centre in Dublin also comes alive with eight magnificent flying reindeers suspended through the venue, set between gold bubble chandeliers.
There are also spectacular projects at the Mall of the Emirates (UAE) and an impressive new 20-meter high tree display in Las Vegas Shops at Crystals. The 20m indoor Christmas tree has a close to nature trunk, 110 branches between 100-450cm long, about 1,000 real pine cones, 100,000 points of light and 5,000 Swarovski Christmas ornaments.
MK Illumination is also present this festive season with an interactive 17m-tall Mood Tree concept at Taikoo Li in Beijing that features a choice of four light and sound themes: Enchanted Glamor, Dream Like Wonder, Christmas Warmth and Be Sanlitun. The display is set to generate a special Christmas Message on December 24, followed by four different fireworks on New Year’s Eve.
Expanded Manufacturing Capacity
MK Illumination has also expanded its capacity to manufacture near its client bases, and due to the continued increase in projects, this allows it to satisfy additional customers’ demands. Staff numbers are also increasing, and now total more than 450, bolstered by retained personnel from Barcana and another 65 American Christmas employees.